Como integrar o Yay! Forms com o Mailchimp

Follow the steps below to connect your Yay! Forms form with Mailchimp:

1. Access the form

Go to the desired form and select the Integrate tab. At this point, you’ll find the Mailchimp option. Click on Set up to start configuring your Mailchimp account.

2. Connect your Mailchimp account

Once you access the integration screen, you’ll need to connect your Mailchimp account. After that, select the audience (list) where you want to send your form data.

3. Map the fields

You can now map the fields from your form to the corresponding fields in your Mailchimp list.

Note: It is mandatory to map the email field from Mailchimp. This field must either be an email-type field or a hidden field.

4. Additional fields

You can also map other Mailchimp fields using:

Form fields
Hidden fields
Variables

Below, you’ll see the list of all fields available for mapping in your Mailchimp list:

5. Add tags to responses

If you'd like, you can add tags to submitted responses. To do this, simply click on the Add tags to your response option and select a tag.

6. Dynamic tags based on multiple choice

You can also assign tags automatically based on the selected option in multiple-choice fields, as shown below:

Note: To use this feature, you must have, At least one tag created in Mailchimp At least one multiple-choice field in your form

⚠️ Important notes

Fields with specific formats

Some fields require a specific format. For example, the Birthday field must follow the exact format expected by Mailchimp. Make sure the user's input is correct.

Complete address

If you choose to send the address field, the following fields are mandatory:

Address 1
City
State
Zip Code

If any of these are missing, the submission may fail. You can choose not to send the address, or to send it only if all required fields are present.

Country format

For country fields, the recommended format is ISO 3166-1 alpha-2, meaning a two-letter country code (e.g., BR, US, GB).

While it's technically possible to send the full country name, Mailchimp does not recommend this, as it may cause recognition issues.

We hope you enjoy this new integration! 😊

If you have any questions or suggestions, feel free to contact us at: [help@yayforms.com]()

Updated on: 27/06/2025

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